Tactical Rx and its parent company Sports Optical is a family and veteran-owned company, owned and operated by Master Optician Bret Hunter. Having worn glasses since the fourth grade and never finding a solution for any of his high-action activities (he was a competitor in one of the first X-games), Bret set upon a path that would revolutionize the sports eyewear industry. Before he even started Opticianary school, which he paid for using the American GI Bill, he knew where he wanted to end up: creating a solution for prescription sports vision. After graduation he found work at a high-end optical store in the mall (not to be named) and disappointed by the lack of options for sports optics, in March of 1993 he started Sports Optical. Of the many challenges to overcome, the greatest was the fact that technology for fitting prescriptions into curved frames didn’t yet exist. The greater optical industry told him it was impossible, defied physics, and would be too distorted, so for the first few years he worked with the few insert systems and the flatter lenses that were available, until finally, after much experimentation, the magic began.